Tbilisi, Georgia — Gateway to the Caucasus & Central Asia
UHOM connects global building material manufacturers with architects, developers, and buyers across Georgia, Central Asia, and the Black Sea — through a physical expo center, a digital platform, and a full regional support network.
The Middle Corridor — the UHOM route
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Manufacturer Partners
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Regional Markets Reached
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Verified Regional Buyers
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Permanent Expo Floor
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Trade Agreement Corridors
One Ecosystem. Four Layers of Market Access.
UHOM is not a trade show and not a directory. It is a permanent, integrated infrastructure that puts your brand in front of the right buyers — every week, across the full region.
Georgia Is Not a Small Market. It Is the Entry Point to Several.
Most manufacturers evaluate Georgia by its domestic construction volume and move on. That is the wrong calculation. Georgia's value is structural: one legal entity gives you preferential trade access to the European Union through the DCFTA, to China, Turkey, and the CIS — markets that individually require separate entities, local partners, and heavy compliance overhead. Georgia sits on the Middle Corridor, the fastest-growing overland trade route between Asia and Europe. Its free industrial zones in Poti, Kutaisi, and Tbilisi offer straightforward company setup and a competitive tax regime. And the construction markets in Tbilisi and Batumi are among the most active in the region — providing immediate local demand while you build your broader distribution network. UHOM was established here precisely because of this geometry. Our partners do not enter Georgia. They use Georgia to enter a region.
Read: Why GeorgiaEU Market Access
DCFTA — Preferential Trade with the European Union
Georgia's Deep and Comprehensive Free Trade Agreement with the EU gives manufacturers operating from Georgian territory preferential access to European markets — without establishing a separate EU entity.
Free Industrial Zones
Low Tax, Simple Setup
Free industrial zones in Poti, Kutaisi, and Tbilisi offer a competitive tax environment and straightforward company registration — reducing the cost and complexity of market entry.
Trade Route
Middle Corridor — EU, China, Turkey, CIS from One Hub
Georgia is positioned on the Middle Corridor, the fastest-growing Asia-Europe overland trade route. One hub gives you operational reach across multiple high-growth markets.
Manufacturers Already in the Region
Global brands across tile, stone, sanitary, facades, insulation, doors, and smart building technology — present in the Caucasus through UHOM.
Tile & Stone
Sanitary Ware
Doors & Windows
Facades & Cladding
Insulation
Smart Building Tech
Flooring
HVAC
Tile & Stone
Sanitary Ware
Doors & Windows
Facades & Cladding
Insulation
Smart Building Tech
Flooring
HVAC
What Our Partners Say
We had been watching the Caucasus market for three years without a clear entry path. UHOM gave us a physical stand, a local team, and our first qualified leads within eight weeks. The region is real, the buyers are serious.
Export Director
European Tile Manufacturer · Southern & Eastern Europe Division
Georgia looked like a small market on paper. UHOM showed us it was a transit point. We now have distributors in Azerbaijan and Kazakhstan — deals that started from conversations at the Tbilisi expo floor.
Regional Sales Manager
Turkish Facade Systems Producer · CIS & Caucasus Markets
The digital platform brought us inquiries from architects we had never reached through our own marketing. UHOM handles the introductions. We handle the deals.
Head of International Development
CIS Insulation Manufacturer · Market Entry & Distribution
One Partner. Multiple Markets. Year-Round Presence.
Global brands do not build regional presence by attending one trade show a year. They build it through permanent infrastructure — a physical stand that buyers can walk into, a digital profile that generates inquiries overnight, a team that runs their market for them. UHOM is that infrastructure. We help manufacturers enter the Caucasus, establish credibility, generate leads, and scale — without setting up a local office or hiring a regional team from scratch. Dubai and Tbilisi. Two hubs. One network.